Facebook dominates video sharing!
Videos posted on Facebook are shared 218% more than Twitter and Email combined. Don’t just upload the video to YouTube – share it to your social networks.
People with money watch videos
Pew Internet & American Life Project reported that 78% of respondents with an annual income of 75,000+, consumed videos online. The study concluded that -“The more affluent and more educated have higher rates of viewership”
Translation – The people who can afford to buy a house are watching videos…are they watching yours’?
Want to end up on Page 1 of Google? Create a video!
“Any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index”*
Here is a few tips Forrester Research offers to optimize your videos
Always write descriptive titles and take the time to tag the video
Create a hybrid post – Video + Text
Create a video sitemap
Note the increase in video viewers in the 45+ demographic