The 21st century has gifted us with technology that offers an unprecedented abundance of opportunities and entrepreneurs who grasp this and take advantage of them will be the ones that will succeed.
I struggle to think of something that has had such a dramatic affect on the marketing industry more than the unparalleled use of the internet. Entrepreneurs starting businesses in the 21st century will be using vastly different marketing tools than their predecessors would have used in the 20th century.
One distinctive way you can take advantage of this technology is by promoting your business, products or services using direct response videos. When used properly, you can produce videos for your products and services that will capture your prospects’ attention and reach people in all parts of the globe.
A study by The Wharton School of Business recently identified that prospects are 72% more likely to buy a product or service when a video is used. The study also went on to say there’s a 51% greater understanding of a subject or product through video. Other sources suggest that video increases retention of sales messages by 50 percent more than more traditional written materials.
Creating your own direct response video needn’t be difficult. With access to new technology, you can now create your own promotional video using nothing more than your own digital camera or webcam.
There are many ways to use direct response videos to promote your products, services or website. Popular ways include recording yourself discussing the benefits of your product; showing prospects how to use your products; or simply sharing results and testimonials from satisfied customers.
The direct response video is such an excellent way to sell any product that has any degree of complexity and lends itself particularly well to small, highly-technical products, because it can get “inside” the product to show how small parts work. It can also be used to show how to assemble and use the product correctly.
Your customers can watch them at a time that is convenient for them. It can also show your product in action – something that expensive glossy brochures can’t do.
Another reason why direct response videos are such a successful marketing channel is because they involve viewer emotions. For many businesses, purchasers’ buying choices are frequently made based on nothing more than emotion. The ability to reach a prospect with images & sound can be extremely persuasive.
A direct response video can be developed to enable you to have total control over the message you wish to relay to your prospects. Potential customers are presented with only the information that you want them to receive – in the exact order you want them to receive it.
So, you can choose whether you want to use 2oth Century marketing tactics to promote your product or service. But 21st century entrepreneurs are creating great wealth by using direct response videos to reach their target markets much faster and much more economically than ever before. Don’t get left behind!
