Use of the internet as a marketing platform started with a simple blog, this easy to use content management tool gave people, even those without technical skills the ability to connect and share opinions, thoughts and reviews with the world.
The popularity of blogs as valuable source of online content paved way to other forms of online media content, among which online video is. The emergency of web 2.0 and the universal access to broadband made sharing of video content much easier. And with video sharing becoming a force to reckon with, so did online video marketing arise.
Online video marketing is defined as the production of vibrant, high quality video content with the prime objective of using it to create publicity for your products/ services and in the process generate leads and sales.
Online marketing has become a huge success because of the powerful impact that digital video has as compared to other forms of advertising. Digital video is both engaging and cost effective. 2009 saw the rise in the use of digital video marketing by major corporations and marketers.
Internet video marketing is generally done through the use of promotional video ads. Promotional videos are made short, usually 1/3minutes long and are designed to attract customers to the organizations sales funnel.
Video infomercials used in online marketing are not ads in the conventional way. They’re usually promotional videos that contain information which addresses viewer’s problems, thus enables the service/product selling organization to engage the viewer/ normally potential buyers, in conversations that lead into relationship building.
Online Internet video marketing has become popular with the help of web 20 technologies which encourage relationship building and information sharing between people. Social media has also been at the forefront in promoting online marketing through video. This trend is gaining momentum and 2010 will witness huge growth in the use of online video marketing.
With the help of social media sites often a video will get passed around the Internet resulting in a viral video. The latest software available today for video hosting makes this easier with the ability to embed, share and download videos. The software also allows the viewer to be redirected to other sites, buy a product directly from the video and even opt-in to a mailing list.
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