The popularity of YouTube has completely transformed the use of online video into a powerful marketing tool. A comScore commissioned study in September 2009 revealed that the number of online video viewers in America alone increased to about 168 million, up from 70 million in 2008. Interesting facts!
The above facts point to the reason why online video marketing has become such a hot topic in recent times. This phenomenon has created a huge market for providers of on-demand real-time video collaboration tools. My prediction is that 2010 is going to witness unprecedented growth in the use of business video marketing. This is informed by the fact that nothing deeply engages web users like video does, static ad copies and still images simply don’t work.
The reason why Internet video marketing is winning so many supporters is because video boosts customer interactions, drives sales, and promotes viral content sharing. This has been shown to largely affect brand awareness. Small businesses are looking to use video marketing to increase their brand online.
Business video marketing is also getting positive reviews from companies using it. Majority of organizations using online video marketing are satisfied with the results and will continue to use into the future.
Technological developments have made creation of videos for marketing purposes more available. Marketing videos can now be made using stock images for free, on services such as Video Marketing Uncut using static images, or by simply adding business details to a video together with branding.
Those that prefer a direct response video which is normally 1 or 2 minutes in length will find that they tend to get a very good response with this type of video format.
Irrespective of the business video marketing technique you choose, try to make it short – 2 minutes maximum and keep it simple.