It is without doubt that YouTube is a web video phenomenon of the 21st century. If you aren’t already using YouTube video marketing as a promotional tool for your online content or yourself, then it’s high time that you give the idea some serious consideration. Here are reasons why:

YouTube has already served up the equivalent of 2.74 billion views at an estimated 46 terabytes of video footage worldwide, making it the first port of call for anyone interested in online video search. This popularity has been the biggest contributing factor to the growth of YouTube online video marketing.

YouTube may not necessarily be the best service for video producers or even the best featured for that matter but it remains the most popular video service to date. So whether you’re a blogger, film maker/producer, online marketer or any other type of web entrepreneur, you can greatly benefit from YouTube online video marketing.

What most entrepreneurs and online publishers often ask is; how do I get started with YouTube online video marketing, build a presence and get my content noticed when there are almost 7 million videos competing for the same audience? good question, but as difficult as that may sound, you need to realize that though there maybe no substitute to creating or aggregating superior content, there are various ways you can use to establish presence, and also attract good traffic back to your site.

Using YouTube video marketing allows you to grow your subscriber base, something that has the positive effect of increasing video views, which in-turn increases promotional opportunities. Popular content in YouTube always creates good opportunities for promotions; it’s also a good way of building quality traffic without spending money.

If you’re contemplating YouTube marketing, then the following strategies are worth noting:

a) Create and customize your own YouTube video channel, channels are usually generated by default when you sign-up for a YouTube account. This the initial step in your journey to becoming a video maker/publisher or a news master. Channels enable you to arrange your own and others content in one location with a reference URL. Develop a profile for yourself or/and your content, and also backlink to your website.

c) Customize features in your account, this should happen immediately you sign-up and start recording or uploading your video content, YouTube recently launched a feature that enables users to customize options in their accounts. Even so YouTube is still limited when promoting direct response videos but a great service.

d) Select your niche under account types.
e) Generate a short viral content.
f) Tag, Categorize and promote your YouTube videos with bulletins and email.